Wednesday, September 10, 2008

ASMP Member, Allison Earnest, Releases New Book

Sculpting with Light


Though many factors contribute to a great image—lens choice, pose, props, etc.—every portrait subject requires well-executed lighting to enhance their appearance. This careful use of lighting to sculpt the subject in a flattering way is what distinguishes true artists from mere picture takers. In this new book, Allison Earnest shows you how to use flash,strobe, ambient light, window light, and a variety of light modifiers to create professional results. The author even shows you how to use lighting to flatter the facial shape of your client—whether they tend to have a more round, oval, rectangular, long and angular, square, or triangular face. With these techniques, you’ll be able to accentuate the most appealing features of each subject and minimize an array of common problems. With tips for working with individuals and groups, indoors and out, this book is not to be missed.

  • Understanding the qualities of light,methods for controlling light, and how to measure it
  • Tools for lighting design, including flash, strobe,continuous light sources, and light modifiers
  • Portrait lighting basics, including placement of themain, fill, kicker, hair, and background lights
  • Understanding common face shapes and how theyshould be lit for best effect
  • Lighting techniques for photographing multiplesubjects, and tips for solving common problems
  • Sculpting subjects with ambient light
Allison Earnest is an acclaimed photographer and photography instructor who began her career as a photographer for NASA. Today, she operates a highly successful portrait photography studio and has become renowned for her mastery of lighting.

$34.95 list, 8 1/2"x11", 128p, 175 full-color photos,ISBN 978-1-58428-236-5, Order no. 1867.

Kate Neaverth or Craig Alesse, Amherst Media®, 175 Rano Street, Suite 200, Buffalo, NY 14207(800)622-3278 • fax (800)622-3298 • [email protected] •

Tuesday, September 9, 2008

The Business of Fine Art Photography - Oct. 11

Join Thomas Werner, owner of Thomas Werner Gallery in New York, as we explore the world of fine art photography. Are you a fine art photographer? How should you present a portfolio to a gallery? What's in store for your career as an artist?

Part one: Provides an overview of the fine art market.A candid conversation on what is involved.Is this niche right for you?Learn to analyze if your work is viable as fine art.Marketing a body of work.

Part two: What is the difference between a fine art photograph and a commercial image?How does one learn to see as a fine art photographer?What do you need to be aware of as you look through the lens or edit your work?What is the difference between the language of fine art and the language of commercial photography?

There is a 90-minute break between the two parts of the program.

Date: Saturday, October 11
Time: Part 1 - 1pm-4pm, Part 2 - 5:30pm to 8:30pm
Location: Brent Ward Studio, 3600 Tejon St. #102, Denver, CO

About Thomas Werner:
Thomas Werner graduated from The University of Wisconsin with a BA in Communications and an emphasis in film, as well as The Art Center College of Design in Pasadena with BA in photography and a film minor, where he was a scholarship student and the speaker at graduation. Thomas is currently completing an MFA in New Media and Performance at Long Island University, New York. He is the owner of Thomas Werner Gallery in Manhattan's Chelsea art district and the Director of the BFA program in Photography at Parsons The New School of Design. Werner also works as a commercial and fine art photographer with a studio in Manhattan, his clients have included: Bank of America, Swiss Re, Courvoisier, Twentieth Century Fox, COACH, The New York Times, E! Television, William Morrow Publishing, Glamour, Face, Forbes and People Magazine among others. Werner was elected to a second term as a Director on the ASMP National board after serving three years as the President of ASMP's 900 member New York Chapter. He is the co-founder of ASMP's nationwide Fine Art Specialty Group, is the former President of the ASMP Foundation, and the former chairman of the Strategic Research committee. Thomas is currently working in the United States and abroad curating exhibitions and lecturing on The Business of Fine Art Photography, Contemporary Video Art and the Future of Video and Installation, and The Difference Between Commercial and Creative Vision. He has worked as a photography consultant for COACH and a consultant for Rodale Publishing on special projects regarding contracts, licensing, negotiations and image usage. His fine art work has been exhibited in galleries internationally, and is included in numerous private and corporate collections.

The Power of Personal Vision in a Successful Commercial Career - Sept 28

The world of commercial photography is an exciting and challenging playground. And as a business grows, time, energy and financial considerations are factors that impact our career. Yet through it all, it is the personal vision we each bring to our work that is our greatest asset in moving our career forward.

By sharing personal experiences, and imagery, Allen will show how his personal work has brought him to a place that has him more excited about his career than ever.
Allen Birnbach has photographed worldwide for clients such as American Airlines, The Boeing Company, Bristol-Myers Squibb, General Electric Capital Group, Standard and Poors, and Vasque Outdoor Footwear. His fine art work has been exhibited in galleries both in the U.S. and Japan, and included in numerous award shows such as The Black and White Spider Awards, The International Color Awards, Communication Arts and Photo District News. He teaches for The UCLA Extension, The Digital Photo Academy, and The Santa Fe Workshops. To see his work visit

Feel free to bring a portfolio, in print or as digital files on a CD or Flash Drive to discuss informally with other attendees.

Date: Sunday, September 28
Time: 2pm-5pm
Location: Summit County Community Center, Frisco, CO
Cost: Members & Students w/ ID Free, Non-members $20 (Cash/Check)

Photo by © Allen Birnbach